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Types of approach to drug ads: lay physician (diagnose self,others), informed shopper, voyeur (curious), evader http://t.co/5YC6qS3m
Types of approach to drug ads: lay physician (diagnose self,others), informed shopper, voyeur (curious), evader http://t.co/5YC6qS3m
Consumers' various and surprising responses to direct-to-consumer advertisem... http://t.co/06V8bxwp ...Our model of how pts respond to DTCA