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@sunstarsys For example: https://t.co/4sQtaYNBns.
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RT @DovePress: Killing a failing project: explaining the sunk cost effect using the theory of cognitive dissonance https://t.co/T14koO5KWy…
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Killing a failing project: explaining the sunk cost effect using the theory of cognitive dissonance https://t.co/T14koO5KWy https://t.co/aHSxLPu0BE
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How does cognitive dissonance influence the sunk cost effect? - Dove Medical Press https://t.co/gm5Qw4Kfg6
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How does #cognitive dissonance influence the sunk cost effect? Dove Medical Press Background: The sunk cost effect is the scenario when individuals are willing to continue to invest capital in a failing project. The purpose of this study was… https://t.co/