| Title |
Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model
|
|---|---|
| Published in |
Psychology Research and Behavior Management, April 2018
|
| DOI | 10.2147/prbm.s161755 |
| Pubmed ID | |
| Authors |
Faheem Gul Gilal, Jian Zhang, Naeem Gul Gilal, Rukhsana Gul Gilal |
| Abstract |
Both marketing scholars and brand managers have noted the importance of brand passion. They have increasingly emphasized how brand passion influences consumers' psychological states and behaviors. In contrast, an almost negligible effort has been made to study whether the individual's brand passion can be transferred to others. Using consumer socialization theory and emotional contagion theory as a lens, this study explores whether airline brand passion can be transferred from a parent to a child. To this end, a convenience sample of (N = 202) parent-child dyads was utilized to test the moderated moderated-mediation hypotheses. The results provide evidence that parents' airline passion can be translated into the child's airline passion via emotional contagion for daughters who live with their parents but not those who live independently of their parents. Similarly, parents' airline passion can be transferred to sons regardless of their geographical distance. The implications, limitations, and agendas for future research are discussed in depth. |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 60 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 60 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 10 | 17% |
| Student > Master | 6 | 10% |
| Student > Bachelor | 4 | 7% |
| Student > Doctoral Student | 4 | 7% |
| Lecturer | 3 | 5% |
| Other | 10 | 17% |
| Unknown | 23 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 18 | 30% |
| Social Sciences | 7 | 12% |
| Psychology | 6 | 10% |
| Unspecified | 1 | 2% |
| Computer Science | 1 | 2% |
| Other | 3 | 5% |
| Unknown | 24 | 40% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 April 2018.
All research outputs
#15,504,780
of 23,041,514 outputs
Outputs from Psychology Research and Behavior Management
#350
of 569 outputs
Outputs of similar age
#210,729
of 330,195 outputs
Outputs of similar age from Psychology Research and Behavior Management
#11
of 13 outputs
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So far Altmetric has tracked 569 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.7. This one is in the 17th percentile – i.e., 17% of its peers scored the same or lower than it.
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We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one is in the 7th percentile – i.e., 7% of its contemporaries scored the same or lower than it.